Using the PERMA Model to Understand Donor Psychology

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]What are the actual elements that promote generosity within each of us and how can we foster communities that prioritize humans who thrive together? Seligman’s theoretical model of happiness (PERMA) helps us understand these elements and what we can do to maximize each element to create compelling donor experiences.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjg4JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9802" alignment="center" style="vc_box_circle"][vc_row_inner][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:https%3A%2F%2Fwww.drjenicross.com%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa fa-linkedin-square" color="juicy_pink" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjeni-cross-25b93112%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa fa-twitter-square" color="sky" align="center" link="url:https%3A%2F%2Ftwitter.com%2Fdrjenicross%3Flang%3Den||target:%20_blank|"][/vc_column_inner][/vc_row_inner][vc_cta h2="Jeni Cross" h2_font_container="font_size:20" h2_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal" h4="Institute for…

How to Humanize the Annual Fund

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Chris explores how to create fun, personal, and compelling fundable opportunities within the Annual Fund that drive donor engagement. Learn how to strategically articulate the impact you are making using funds that already exist within your organization.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjg5JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9747" alignment="center" style="vc_box_circle" css=".vc_custom_1560726425547{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/4"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:https%3A%2F%2Fwww.americanphilanthropic.com%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-linkedin-square" color="juicy_pink" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fchris-kuetemeyer-b6015a5%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][/vc_column_inner][/vc_row_inner][vc_cta h2="Chris Kuetemeyer" h2_font_container="font_size:20" h2_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal" h4="American Philanthropic" h4_font_container="font_size:16" h4_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal" use_custom_fonts_h2="true" use_custom_fonts_h4="true"] Chris is a creative and optimistic leader with entrepreneurial…

Telling Stories to Build Brands that Last

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]How do you create a connection with your constituents? How do you build trust that's sustainable? Powerful stories are the best way to create real relationships. Find out how trends are shifting to incentivize this for brands in every sector.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjkwJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9731" alignment="center" style="vc_box_circle" css=".vc_custom_1560724634062{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:http%3A%2F%2Fwww.storyon.co%2Fhome-page||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-linkedin-square" color="juicy_pink" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fseth-silvers-912a7989%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-twitter" color="sky" align="center" link="url:https%3A%2F%2Ftwitter.com%2Fsethsilvers%3Flang%3Den||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-facebook-square" align="center" link="url:https%3A%2F%2Fwww.facebook.com%2Fsethsilvers%2F||target:%20_blank|"][/vc_column_inner][/vc_row_inner][vc_cta h2="Seth Silvers" h2_font_container="font_size:20" h2_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal" h4="Story On" h4_font_container="font_size:16"…

How to Unite Multiple Units Around a Single Giving Initiative

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Julie discusses the example of the LSU "Fierce for the Future" fundraising campaign that united fundraising for 4 campuses, 2 health centers, and a research facility to create a single giving initiative. She suggests concrete takeaways that can be applied for anyone trying to create centralized fundraising opportunities at decentralized institutions with many stakeholders.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjkxJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="10018" alignment="center" style="vc_box_circle" css=".vc_custom_1560699637586{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:http%3A%2F%2Fwww.fierceforthefuturecampaign.org%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-linkedin-square" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjulie-lefebvre-b0bb183%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_cta h2="Julie LeFebvre" h2_font_container="font_size:20"…

How to Take a Digital First Multi-Channel Approach to Fundraising

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Learn how to integrate an omnichannel approach to your fundraising using a digital-first mindset. Digital-first simply means always including a digital method of engagement as part of each touchpoint to reinforce online giving awareness.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjkyJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9299" alignment="center" style="vc_box_circle" css=".vc_custom_1560696175409{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:http%3A%2F%2Fwww.communityfunded.com||target:%20_blank|"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-linkedin" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdaniellestella%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_cta h2="Danielle Evans" h2_font_container="font_size:20" h2_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal" h4="Community Funded" h4_font_container="font_size:16" h4_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal" use_custom_fonts_h2="true" use_custom_fonts_h4="true"] Danielle Evans work is focused on fundraising and crowdfunding strategies, refining and creating…

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

×
Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

×
Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

×
Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

×